It probably won’t work for you if you still think that it won’t. I used to think that for a few years because I wasted a lot of money on direct mail marketing a few years ago, so I stopped direct mail and migrated to online advertising and that worked for a while. But the pendulum has swung back again and I am now getting some good results from direct mail marketing again.
My response rates are still low, but the responses I am getting are better quality leads than I have been receiving from online advertising and fishing through the MLS. I started a couple marketing campaign s a couple of months ago, with little to no results. But I just started hitting the same list a second time and in the past week, I have received 4 good leads. One I have an offer in on a free and clear property, one the seller is still stuck in fantasy land and the other has two rental properties that need short sales, but the numbers look good enough to try them.
If you haven’t tried direct mail marketing lately, then now would be a good time to get back to the grind stone and create your own marketing campaign. You can watch a training video I did a couple of weeks ago on our marketing night and download my Post Card, Flyer and Letter that I created with our students help over the past couple of months. If you are not a Premium Member yet at www.RealEstatePromo.com, then you will need to create a free account, then upgrade to Premium Membership to access the training videos and all the downloads, but it will be well worth it to become a Premium Member. You will even get a killer Profession Real Estate Investors Website as part of your Premium Membership.
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What marketing is working for you? |
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